Growth
QUICK FACTS
Client: Â Â Â Â Â Â Â Â Â Â Urban.io
Type: Â Â Â Â Â Â Â Â Â Â Â Â Capital raise
Value:Â Â Â Â Â Â Â Â Â Â Â Â A$1M
Sector:Â Â Â Â Â Â Â Â Â Â Industrial IT
ABOUT THE DEAL
Urban.io is an IoT company with rugged sensors that capture data from critical assets located in remote places with harsh conditions and are unconnected or widely dispersed. The company has sensors that are easy and quick to install and capture data ranging from vibrations and temperature to moisture and pressure.
$1.0m in seed capital was raised from high-net-worth investors – a process that included crafting investor presentations, building models, pitching and negotiating with prospective investors, and closing deals. The raise started by crafting a succinct value proposition, which is still in use today.
